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Lead Content Strategist

Dallas, Texas

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Shape millions of customer experiences with your expertise and creativity.

"I am a huge advocate for the user and continuously focus on the value and importance they play in my ability as a designer and leader to deliver compelling customer experiences."

Kristin Jackson — Associate Director User Experience


Connect communities with the power of technology.

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Job Overview

Overall Purpose: 
The Lead Content Strategist plays a critical role in business marketing by creating and ensuring the quality and effectiveness of written materials before release. This individual possesses a strong editorial mindset, stays updated on industry news and trends, and collaborates closely with various team members to create impactful communications across multiple channels and audiences.

Key Roles and Responsibilities:
•    Creates relevant written content for all media, focusing the messaging to specific target audiences and fine-tuning the level of content accordingly
•    Partner with subject matter experts, strategists, and project management team members to write and edit compelling, effective communications, such as white papers, blog articles, email campaigns, newsletters, product briefs, digital banners, and landing pages
•    Transforms complex and/or technical data into brand-compliant messaging that is relevant, succinct, engaging and persuasive; as well as easy to read and understand for multiple audiences and verticals
•    Write, edit, and proofread materials for brand voice, tone, readability, accuracy, clarity, and consistency of content/format
•    Correct spelling, grammar, and punctuation errors
•    Collaborate with the core editorial team to delegate and oversee writing and editing assignments, considering tight deadlines and scheduling/calendaring
•    Prioritize, multitask, and produce high-quality work under tight deadlines
•    Communicate effectively and collaborate with team members and executives

•    Bachelor's degree in English, Journalism, Communications, or a related field


  • 7-10 years of relevant experience in copywriting, editing, and content creation.
  • Extensive B2B experience in copywriting and editing roles
  • Proven ability to work with subject matter experts, strategists, and project management teams  
  • Experience writing and editing content for multiple audiences and verticals
  •  Familiarity with industry-related news and trending topics

Education: Preferred bachelor's degree in English, Journalism, Marketing, Creative Writing or equivalent experience.

Experience: Intermediate-level, real-world experience in design (5-8 years) with working knowledge of managing projects independently.

Principal Functional Skills / Competencies associated with this Title:
•    Exceptional editing and proofreading skills
•    Strong written and verbal communication skills
•    Ability to understand and translate technical content for various audiences
•    Time management and prioritization skills
•    Collaboration and teamwork
•    Adaptability and flexibility
•    Positive attitude 

Location: The role is based in Dallas. Employees are expected to be at the downtown Dallas headquarters location a minimum of 3 days a week. 

Our Lead Content Strategist, earn between $106,100 - $159,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits.

  • ·     Medical/Dental/Vision coverage · 401(k) plan
  • ·     Tuition reimbursement program
  • ·     Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • ·     Paid Parental Leave
  • ·     Paid Caregiver Leave
  • ·     Additional sick leave beyond what state and local law require may be available but is unprotected · Adoption Reimbursement
  • ·     Disability Benefits (short term and long term)
  • ·     Life and Accidental Death Insurance
  • ·     Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • ·     Employee Assistance Programs (EAP)
  • ·     Extensive employee wellness programs
  • ·     Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • ·     AT&T internet (and fiber where available) and AT&T phone.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Job ID 2329971 Date posted 09/18/2023
Apply Now

Connect to a new beginning

Bring your biggest career aspirations to one of Dallas' largest employers. Share your boldest dreams. This is a moment to get energized.

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Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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