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Lead Content Strategist

Dallas, Texas

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Shape millions of customer experiences with your expertise and creativity.

"I am a huge advocate for the user and continuously focus on the value and importance they play in my ability as a designer and leader to deliver compelling customer experiences."

Kristin Jackson — Associate Director User Experience


Connect communities with the power of technology.

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Job Overview

Overall Purpose: The Lead Content Strategist is responsible for creating, organizing, and managing written content for digital properties across desktop and mobile applications. This individual will apply expert knowledge and writing abilities to develop content strategies, ensure accessibility compliance, and maintain source documents for all AT&T Business products, services, and solutions.

Key Roles and Responsibilities:
•    Develop and implement content strategies for digital properties, including writing, editing, and enhancing content to meet established tone, style, and business requirements
•    Develop additional marketing collateral as needed, such as customer presentations, solutions briefs, and infographics, working in conjunction with writers and designers. 
•    Collaborate with internal and external team members, representing the content direction on the overall design solution
•    Serve as the Accessibility Coordinator for AT&T Business, ensuring compliance with federal and company accessibility standards
•    Act as the primary point of contact for organizational employees regarding accessibility, providing guidance and training
•    Review and manage monthly reports on project statuses, coordinating with project owners as needed
•    Develop and maintain source documents for all AT&T Business products, services, and solutions, working closely with integrated marketers, product teams, and other stakeholders
•    Ensure content within source documents is of high quality and meets the needs of content creators

•    Bachelor's degree in Communications, Marketing, English, Journalism, or a related field

•    Minimum of 7 years of experience in content strategy, writing, and editing for digital properties
•    Expert-level knowledge of current web content development practices
•    Demonstrated experience in accessibility compliance and coordination

Location: The role is based in Dallas, TX. Employees are expected to be at the downtown Dallas headquarters location a minimum of 3 days a week. 

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Education: Preferred bachelor's degree in English, Journalism, Marketing, Creative Writing or equivalent experience.

Experience: Intermediate-level, real-world experience in design (5-8 years) with working knowledge of managing projects independently.

Principal Functional Skills / Competencies associated with this Title:
  • Analytical Thinking
  • Best Practices and Standards
  • Communicating Complex Concepts
  • Content Evaluation
  • Content Management
  • Content Strategy
  • Creativity
  • Customer Focus
  • Customer Insights
  • Products and Services

Our Lead Content Strategist, earn between $106,100 - $159,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits.

  • ·     Medical/Dental/Vision coverage · 401(k) plan
  • ·     Tuition reimbursement program
  • ·     Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • ·     Paid Parental Leave
  • ·     Paid Caregiver Leave
  • ·     Additional sick leave beyond what state and local law require may be available but is unprotected · Adoption Reimbursement
  • ·     Disability Benefits (short term and long term)
  • ·     Life and Accidental Death Insurance
  • ·     Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • ·     Employee Assistance Programs (EAP)
  • ·     Extensive employee wellness programs
  • ·     Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • ·     AT&T internet (and fiber where available) and AT&T phone.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Job ID 2330013 Date posted 09/14/2023
Apply Now

Connect to a new beginning

Bring your biggest career aspirations to one of Dallas' largest employers. Share your boldest dreams. This is a moment to get energized.

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Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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