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Lead Channel Manager

Dallas, Texas


This role will be in the Industry Solutions and Global Business Solutions Channel Marketing organization supporting AT&T's Global sellers. The lead channel manager will be in charge of building and executing upon an integrated
marketing plan to support our sales channel and help accelerate AT&T’s YoY revenue growth. The role will work closely with Sales, Product/Offer Development, Marketing Communications and PR to effectively develop and roll out aspects
of the channel marketing strategy. This position will also support any 2019 gap closure initiatives through Sales Play development and other strategic initiatives that include driving adoption and utilization of Sales Plays into new accounts
moved into the segment in 2019, developing and refining Sales Plays focused on sub-verticals and launching acquisition focused campaigns.

Required Skills and Experience
  • 8 to 10 years of relevant experience in area of responsibility
  • 5 or more years of product marketing experience
  • Significant matrix management experience
  • Project management experience
  • Leadership skills to shape/lead growth vision and marketing strategy
  • Team oriented - ability to motivate and work well with diverse, cross-functional teams
  • Strong organizational and project management skills, able to plan, meet deadlines, prioritize projects and manage a cross-functional team.
  • Experience with customer interaction, marketing and sales experience
  • Excellent analytical skills
  • Understanding of financial principles 
  • Strategic planning and clear thinking with ability to drive change  - develop new ideas through collaboration and execute on creative ideas
  • Assertiveness - strong influencing skills across business functions; confidence to share difficult messages and defend decisions and make judgment calls
  • Ability to formulate and implement strategic marketing plans
  • Ability to conceptualize, organize and manage projects
  • Excellent oral and written communications skills
  • Must exhibit the following behaviors- Critical Thinking - Teamwork - Self-starter
  • Proven ability to drive results
Desired Skills, Experience and Education
  • 8 or more years of Channel Management industry experience
  • Experience interacting and coordinating multiple functions (working in a matrix organization)
  • Bachelors Degree in Marketing, Communications, Administration or Business
  • MBA

Job ID 1933753 Date posted 07/10/2019

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