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Director - Testing

Dallas , Texas


AT&T is seeking a
Director of Optimization to shape the overall vision, mission and business
model for enhancing the user experience on AT&T websites and apps. 
This individual will drive optimization across AT&T digital properties to
enhance the customer experience and drive revenue. This leader will support
through developing the vision and processes, communicating direction and
results, as well as coaching a team.  He/She will work to measurably
improve the success of the customer user experience in driving revenues and
customer loyalty through successful implementation of the user experience
strategy. This person will be a proven and well-known thought leader in user
experience and design innovations, driving conversion optimization and
quantifiable strategy implementations, and he/she will oversee all work on
optimization team across the AT&T portfolio of websites and apps. This
individual will engage in development and
implementation of eCommerce strategy and business solutions to facilitate
online transactions with customer.


  • Direct the development of optimization program strategy and
    execution within the digital organization
  • Manage the lifecycle of products and services in order to
    optimize market plan performance, revenue growth and profitability
  • Coach team to identify projects, develop business cases,
    and manage aspects of projects from concept through to implementation.
  • Coach team to utilize research, analysis, and monitoring of
    financial, technological and demographic factors, and designs plans to
    capitalize on market opportunities. 
  • Partner with others in the
    broader AT&T design, development, analytics, and product communities
    to develop and extend an AT&T Experience across the array of AT&T
    assets (in-home, broadband & mobile)
  • Develop and manage a team of
    leads and managers
  • Collaborate with internal
    clients to drive data-driven portfolio success across teams and create an
    implementation roadmap, based on business need and market opportunity
  • Develop user experience
    specifications and work with 3rd party providers and suppliers to
    implement specifications, driving suppliers to create UI/UE roadmaps to
    meet requirements
  • Help AT&T develop a
    leadership position by successfully turning user experience trends,
    consumer insights and industry knowledge into actionable product and
    service opportunities.  Success in these endeavors will be measured
    by customer behavior

Additional Information:

Required Qualifications:

The successful candidate will
have a solid understanding of optimization testing processes and tools. 
He/she will have a strong sense and intuition for usability and design, with
the ability to balance creativity and practicality.   This individual
will be a proven performer with measurable successes leading to positive
bottom-line results.  Interpersonally, this person will need to have the
ability to build consensus and work across organizational boundaries.

Additionally, this person
will possess:

  • 10
    years digital product management experience
  • Optimization champion and
    product owner of testing activities (AB Testing, MVT)
  • Product
    launch and lifecycle management experience
  • Strong
    analytic and fact-based decision-making skills
  • Ability
    to manage multiple projects simultaneously and operate in a fast-paced,
    high-growth professional environment
  • Must
    possess both outstanding written and oral communication skills
  • Bachelor’s
    degree required, MBA or advanced degree preferred

Job ID 1821847-1 Date posted 05/16/2018

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