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Director-Product Marketing Management

Dallas, Texas

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Discover how your innovations can transform marketing, finance and more.

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At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Here’s your opportunity to combine your passions for entertainment, media and technology to transform our company and your career. 


The person in this Director role is responsible for understanding underlying industry/competitive trends, customer needs and evolving product benefits in order to analyze and run business cases on promotions for Mobility.  You will be responsible for modeling promotions, running business case analyses and working with OEM’s and partners to manage the promotions budget.  You will develop, implement, track and analyze marketing promotions to ensure we hit the Mobility internal and external objectives.  


  • Lead, develop and execute comprehensive promotion plans that effectively differentiates AT&T and drive sales to meet our quarterly objectives
  • Lead marketing promotion analysis and act as single point of contact for business case development
  • Partner with finance and accounting to ensure we are aligned with our goals and management of the promotional investments
  • Manage equipment pricing ensuring revenue and margins are delivered working with OEMs on pricing strategies
  • Identify business growth opportunities, make recommendations, and develop plans in conjunction with cross functional teams to proactively grow the business going forward
  • Work with the distribution channels on unique or private offers available in respective channels
  • Manage Marketing Development Funds (MDF) working with internal product and OEM contacts



  • 7+ years of marketing experience in wireless/telecommunications, financial analysis or high-tech industry with experience in business case development
  • Ability to manage multiple projects simultaneously and lead cross functional teams from ideation to completion
  • Versed in financial analysis and able to work with the accounting and finance organizations
  • Proficiency with MS Office suite
  • Bachelor’s degree in Marketing, Business or similar discipline


  • 2+ years’ supervisory experience
  • Advanced PowerPoint and Excel
  • Advanced degree and/or MBA

Principal Functional Skills / Competencies associated with this Title:

  • Business Case Development
  • Business Development
  • Competitive Environment
  • Knowledge of Product Line
  • Knowledge of Sales Channels
  • Marketing Function
  • Marketing Strategy and Positioning
  • Product Development Strategy
  • Relationship Management

Note: Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.

Our Director-Product Marketing Management’s earn between $127,100.00 - $254,300.00
Not to mention all of the other amazing rewards that working at AT&T offers. 
From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. 
There is a lot to be excited about around here. 

This is a work from home position that can be located anywhere in the United States. #virtualwork #virtualjob

Job ID 2231811-2 Date posted 06/23/2022
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Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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