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Director, Next Generation Marketing Strategy

Dallas, Texas

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Discover how your innovations can transform marketing, finance and more.

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Job Overview

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About the Role

In order to win in the connected world, AT&T needs best-in-class marketing. This means we need to have great marketers with leading edge capabilities, tools, and methodologies. These need to be developed and embedded throughout the business, to keep pace with consumers and to get ahead of the competition.

In this highly visible role, you will be on the team responsible for chartering the next generation of marketing capability at AT&T. The role will work directly with marketers and stakeholders across the company to bring ideas and innovation to life, building new marketing capabilities that drive a step-change in AT&T’s marketing effectiveness and efficiency.

As the Director of Next Generation Marketing Strategy, you will lead the development of next generation marketing capabilities for AT&T, including shaping the capability strategy (principles, framework, and governance model), the capability ‘operating system’ (processes, platforms, and tools), and the 12–18-month roadmap of priority initiatives.

This position will play a key role in thought leadership across the strategic priorities for marketing, designed to accelerate performance across our entire population of Marketers. The role requires the individual to provide support at a strategic as well as operational level.

The ideal candidate will be a dynamic and visionary leader with a wide breadth and depth of marketing understanding across data, creativity, media, and technology as well as an insatiable curiosity and penchant for “what’s next”. The candidate should display a strong and genuine interest for transforming AT&T’s Marketing Capabilities in the context of the connected world and the rapid changes in the external landscape. Key to our success is the collaboration with the various marketing teams in markets and categories, and external partners. The role requires the individual to work intrinsically with the Marketing & Growth Organization and with their peers in the Business Units.

Key Responsibilities:

  • Lead the development of AT&T's marketing capability strategy, including the identification of key capabilities, processes, and operating models needed to support marketing goals.
  • Work closely with cross-functional teams, including Marketing, HR, IT, and Operations, to develop a roadmap for marketing capability development and ensure that initiatives are aligned with overall business objectives.
  • Act as the subject matter expert on marketing capability best practices, trends, and emerging technologies, and bring these insights to AT&T to drive innovation and continuous improvement.
  • Collaborate with cross-functional teams to identify and prioritize marketing capability projects, and manage the end-to-end delivery of these initiatives, including the development of project plans, resources, timelines, and budgets.
  • Monitor and measure the impact of marketing capability initiatives and provide regular reporting and insights to senior leadership to inform decision-making and drive continuous improvement.
  • Develop and maintain strong relationships with key stakeholders, to ensure that marketing capability initiatives are aligned with business goals and priorities.


  • Bachelor's degree in Marketing or a related field; Master's degree preferred.
  • A minimum of 10 years of marketing experience, with a proven track record of driving marketing transformation in large, cross-functional organizations
  • Strong understanding of marketing best practices, trends, and emerging technologies, and experience applying these insights to drive innovation and impact.
  • Proven project management skills, including the ability to lead cross-functional teams and manage end-to-end delivery of complex initiatives.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and stakeholders at all levels of the organization.
  • Strategic thinker with the ability to see the big picture and make informed decisions that drive business results.
  • Transformational mindset
  • Passionate about helping Marketers to do their ‘day jobs' better
  • A high degree of maturity and self-confidence

Our Director, Next Generation Marketing Strategy earn between $128,400 - $192,600 yearly. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Ready to join us? Apply today!

Job ID 2308762 Date posted 03/16/2023
Apply Now


Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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