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Director Communications & PR

Dallas, Texas

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This position is located in Dallas, Texas.  Relocation assistance is not available.

Overall Purpose: Responsible for leading and executing proactive and reactive media relations in support of AT&T Consumer Broadband and generating top tier coverage of its portfolio of high-speed internet products to include fiber, wireless and DSL. Reporting to the AVP - Communications & PR, this position will serve as a key member of the AT&T global media relations team and work collaboratively with public relations partners to drive results and positive awareness for the role AT&T plays to bring fast, reliable connectivity to millions of Americans.

Key Roles and Responsibilities:

  • Lead in the development of strategic PR plans, identifying proactive opportunities to earn favorable press coverage, writing press statements and crafting timely and relevant pitches in coordination with internal business partners and public relations agencies.
  • Build media relationships with top-tier national news outlets, which includes daily engagement with reporters to determine story angles that may benefit from the company’s thought leadership.
  • Expert knowledge of media personnel and outlets, advising internal clients on editorial slants and reporting style, and organizing media briefings or backgrounder discussions.
  • Review all company-related daily media coverage to ensure editorial is factually accurate, otherwise quickly challenging reporters to pursue a correction or clarification.
  • Serve as a trusted advisor to internal business partners who need to be aware of upcoming stories that may result in negative publicity; attending relevant meetings as needed; preparing and facilitating executive interviews.
  • Maintain a keen understanding of the company’s broadband products, including its geographic availability, and how AT&T’s customer value proposition is differentiated from industry peers.
  • Stay abreast of consumer and industry trends, exhibiting subject matter expertise on broadband plans and offers, the latest advantages associated with new devices, accessories and the Smart Home Manager app, and the evolving migration to fiber from legacy technologies.
  • Demonstrate superior organizational skills, ability to quickly respond to urgent press requests and manage multiple projects simultaneously.

Qualification Requirements:

  • Bachelor’s degree preferred
  • 10 or more years of public relations/communications experience either in a corporate and/or agency setting
  • Holds existing relationships with top tier national business press
  • Ability to work with senior executives providing counsel on media opportunities, messaging and overall external communications
  • Background working for a communications, media and/or technology company desired
  • Previous experience in Journalism a plus
  • Outstanding verbal and written communications skills
  • Ability to confidently work with senior executives at the officer level
  • Ability to be on call for press inquiries, which may require being available outside of normal working hours when needed





Job ID 2165890 Date posted 01/15/2022
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