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Senior Technical Specialist, Web Analytics

Chennai, India

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About the Job

This role is at the frontline of AT&T’s digital transformation, supporting ecommerce and sales performance for our online properties. This role will act as part analyst, part internal consultant. Areas of impact include, but are not limited to demand gen/traffic reporting, related sales reporting, analysis, insights, and assistance in planning of all online consumer traffic and sales.

Responsibilities and Day-to-Day View

• Lead analysis of primarily traffic, but also related sales and conversion, and order yield data to support improved sales performance

• Develop solid understanding of data sources and structure esp. related to last touch marketing channels, so as to transition into a advanced analytics role over time.

• Work with media teams, analytics, product, and sales to improve operational performance

• Drive requirements to automate and build self-service solutions for routine reporting requests, e.g., Executive Reporting Dashboard, User Story intake, etc.

• Work with product/media managers and digital marketing teams to optimize end-to-end sales performance of the site

• Develop deep insights on basics of tagging/cookies, DCM and other data trafficking tools so as to understand the connect between media buys and site visits

• Measure campaign effectiveness with respect to channels

• Advocate for site, data, and tagging quality


Required Qualifications

• Significant experience working in web analytics is very desirable.

• Experience with SQL is a must

• Experience with Tableau highly preferred.

• Bachelor’s degree in a quantitative field (finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience

• 2-3 years experience at a large-scale web property or equivalent experience

• Experience within high tech, software and/or wireless/telecom industry highly desired

• Experience with Adobe Experience Cloud or Google Analytics

• Proven ability to lead initiatives without having direct managerial control

• Strong analytical skills and the ability to convert consumer insights and performance data into high impact product initiatives

Flexible to work from 1 PM to 10 PM India time.




Job ID 2222338I Date posted 05/31/2022
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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