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AT&T is seeking a
Director of Optimization to shape the overall vision, mission and business
model for enhancing the user experience on AT&T websites and apps.
This individual will drive optimization across AT&T digital properties to
enhance the customer experience and drive revenue. This leader will support
through developing the vision and processes, communicating direction and
results, as well as coaching a team. He/She will work to measurably
improve the success of the customer user experience in driving revenues and
customer loyalty through successful implementation of the user experience
strategy. This person will be a proven and well-known thought leader in user
experience and design innovations, driving conversion optimization and
quantifiable strategy implementations, and he/she will oversee all work on
optimization team across the AT&T portfolio of websites and apps. This
individual will engage in development and
implementation of eCommerce strategy and business solutions to facilitate
online transactions with customer.
- Direct the development of optimization program strategy and
execution within the digital organization
- Manage the lifecycle of products and services in order to
optimize market plan performance, revenue growth and profitability
- Coach team to identify projects, develop business cases,
and manage aspects of projects from concept through to implementation.
- Coach team to utilize research, analysis, and monitoring of
financial, technological and demographic factors, and designs plans to
capitalize on market opportunities.
- Partner with others in the
broader AT&T design, development, analytics, and product communities
to develop and extend an AT&T Experience across the array of AT&T
assets (in-home, broadband & mobile)
- Develop and manage a team of
leads and managers
- Collaborate with internal
clients to drive data-driven portfolio success across teams and create an
implementation roadmap, based on business need and market opportunity
- Develop user experience
specifications and work with 3rd party providers and suppliers to
implement specifications, driving suppliers to create UI/UE roadmaps to
- Help AT&T develop a
leadership position by successfully turning user experience trends,
consumer insights and industry knowledge into actionable product and
service opportunities. Success in these endeavors will be measured
by customer behavior
The successful candidate will
have a solid understanding of optimization testing processes and tools.
He/she will have a strong sense and intuition for usability and design, with
the ability to balance creativity and practicality. This individual
will be a proven performer with measurable successes leading to positive
bottom-line results. Interpersonally, this person will need to have the
ability to build consensus and work across organizational boundaries.
Additionally, this person
years digital product management experience
- Optimization champion and
product owner of testing activities (AB Testing, MVT)
launch and lifecycle management experience
analytic and fact-based decision-making skills
to manage multiple projects simultaneously and operate in a fast-paced,
high-growth professional environment
possess both outstanding written and oral communication skills
degree required, MBA or advanced degree preferred
I love my career at AT&T.
AT&T has opened my world to possibilities! AT&T has a career platform that is rich in opportunity. It provides so many areas of interest you have the stay with one company and work in very different and challenging roles throughout your entire career.
The big corporate environment can make you feel like a number if you let it. You have to take control and drive your career. Get engaged and have a vision for what you see your career as.Current Employee - Principal Business Manager
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