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Senior Product Marketing Manager

Atlanta, Georgia

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At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Here’s your opportunity to combine your passions for entertainment, media and technology to transform our company and your career. 

Working as a Sr. Product Marketing Manager, you will be responsible for creating local customer demand, local go-to-market marketing and local communication strategies focusing on AT&T new and emerging technologies, products and applications.  You will develop local programs to increase attachment rate of voice/data features/accessories including local cross sell / up sell product strategies, and tracking of smart phone and data products to show ROI impact on implemented plans.

Additional Responsibilities:
  • Manage local market product information including pricing and market analysis
  • Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc.
  • Primary field liaison to HQ Product Management for all elements of the product lifecycle
  • Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
  • Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services
  • Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans
  • Serves as interface with local network teams on all aspects of product marketing
  • Ensure sales channel coordination and that all channels are considered appropriately for each promotional program
  • Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product

Required Qualifications:

  • Five years experience in product life cycle management required
  • Strong analytic and fact-based decision-making skills
  • Proven ability to translate ideas and vision into product definition and requirements
  • Proven ability to launch and support ideas and vision
  • Proven ability to work on and track multiple projects simultaneously
  • Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams
  • Strong written, verbal and oral presentation skills
  • Strong strategic thinking skills
  • Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication.
  • Proficiency in PowerPoint, Excel, Word and other standard office computer applications
Desired Qualifications:
  • Six or more years experience in product lifecycle management
  • Experience in wireless services, data, and / or high tech industry--messaging experience
  • Ability to anticipate risks and devise contingencies to manage them
  • BA in Marketing or Business preferred

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws




Job ID 2225794 Date posted 05/13/2022
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

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Step 3

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Step 4

Welcome! Onboarding
and Training Begins

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