Skip to main content
Close Search

Senior Product Marketing Manager

Atlanta, Georgia

Apply Now


Discover how your innovations can transform marketing, finance and more.

"We care about our customers & our employees, our business & our communities future."

Julia — Corporate Support - M&P Manager

"We have an opportunity to make an impact at all levels & have fun doing it."


Lead our business with your boldest ideas.

A Look Inside: AT&T Careers

Collaborate with people who share your enthusiasm.

Women leaders discuss career growth

An open dialogue on today's challenges.

AT&T Employees Stand for Equality

We live our values & without question or compromise.

Making a Successful Mentorship

See why building connections is vital.

Working as a Sr. Product Marketing Manager, you will be responsible for creating local customer demand, local go-to-market marketing and local communication strategies focusing on AT&T new and emerging technologies, products and applications.  You will develop local programs to increase attachment rate of voice/data features/accessories including local cross sell / up sell product strategies, and tracking of smart phone and data products to show ROI impact on implemented plans.

Additional Responsibilities:
  • Manage local market product information including pricing and market analysis
  • Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc.
  • Primary field liaison to HQ Product Management for all elements of the product lifecycle
  • Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
  • Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services
  • Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans
  • Serves as interface with local network teams on all aspects of product marketing
  • Ensure sales channel coordination and that all channels are considered appropriately for each promotional program
  • Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product

Our Senior Product Marketing Manager earn between $77,100.00 - $154,200.00
Not to mention all of the other amazing rewards that working at AT&T offers. 
From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. 

This is a work from home position that can be located anywhere in the United States. #virtualwork #virtualjob

Required Qualifications:

  • Five years experience in product life cycle management required
  • Strong analytic and fact-based decision-making skills
  • Proven ability to translate ideas and vision into product definition and requirements
  • Proven ability to launch and support ideas and vision
  • Proven ability to work on and track multiple projects simultaneously
  • Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams
  • Strong written, verbal and oral presentation skills
  • Strong strategic thinking skills
  • Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication.
  • Proficiency in PowerPoint, Excel, Word and other standard office computer applications
Desired Qualifications:
  • Six or more years experience in product lifecycle management
  • Experience in wireless services, data, and / or high tech industry--messaging experience
  • Ability to anticipate risks and devise contingencies to manage them
  • BA in Marketing or Business preferred

Job ID 2176633 Date posted 01/13/2022
Apply Now

Here are similar jobs, or

New Search

Discover more at AT&T

Sign up for job alerts, updates and more.

Interested In

  • Product Marketing, Atlanta, Georgia, United StatesRemove
  • Corporate, Atlanta, Georgia, United StatesRemove
  • Marketing and PR, Atlanta, Georgia, United StatesRemove
  • Marketing, Atlanta, Georgia, United StatesRemove
  • Product Management, Atlanta, Georgia, United StatesRemove
  • Work From Home, Atlanta, Georgia, United StatesRemove

AT&T Info and Alerts. Max 12 messages/month. Privacy Policy. You may opt-out at anytime by sending STOP to short code 20013. Msg & data rates may apply.

The values we live by.
  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Inspire Imagination

    Give people what they don't expect.

  • Stand for Equality

    Speak with your actions.

  • Embrace Freedom

    Press, speech, beliefs.

  • Make a Difference

    Impact your world.

  • Be There

    When customers & colleagues need you most.

Back to top