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Senior Product Manager - Marketing Operations

Atlanta, Georgia

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Discover how your innovations can transform marketing, finance and more.

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About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization's is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant brand.

About the Role

In this highly visible role, you will work across the Business Units and the Marketing & Growth Organization along with our outside vendors and agencies to drive operational efficiencies that result in faster time to market and higher quality product all while driving savings. 

In addition, you will also be responsible for agency engagement process standardization.

You will continually assess the status of our agency engagement efforts and develop a strategic and tactical approach focused on enabling AT&T Marketing organizations to accomplish more with their agencies and improve performance and marketing KPIs ultimately resulting in positive customer engagement.


  • Design an end-to-end agency engagement workflow for all assets from agency selection through delivery. This key role works among a multi-disciplinary team of technologists, marketers, project managers, finance, and supply chain, bringing awareness and insights to light. Responsible for facilitating, defining, and articulating the User Experience strategies, and methodologies that shape our work. This role works with a wide variety of partners and stakeholders to ensure our work is informed by the needs of the business and aligned with corporate objectives.
  • Minimize the procurement lead times to ensure a competitive in-market date against our competitors.
  • Improve and evolve the MGO agency management tooling platform to best enable AT&T's overall marketing strategy and maximize customer engagement.
  • Target the process of agency selection, scope of work definition and post engagement evaluation to increase deliverable effectiveness, with the result of ultimately driving increased revenue.
  • Identify measurability of deliverables, and overall operational approaches that will help AT&T improve the output generated by agency engagement.

Responsibilities Breakdown:

  • (50%) – Process development
  • (20%) – Tool Management and User Support
  • (20%) – Project/Release Management
  • (10%) - Tool Testing and Requirements Verification


  • Minimum 3 years of experience with process development and tooling implementation
  • Knowledge of data management platforms and digital analytics tools supporting our Marketing Efforts
  • Expert at design thinking & requirements modeling
  • Experience with Agile Project Management and tools such as iTrack and JIRA.
  • General knowledge of traditional marketing disciplines: Search engine optimization, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management, and website optimization.
  • Ability to determine project scope and objectives and ensure alignment across multiple groups within the organization.
  • Strong project management skills with the ability to control constraints such as scope, schedule, cost, quality, and risks.
  • Ability to pick up technical skills quickly related to workflow management software and analytics tools.
  • Excellent at managing relationships with multiple clients and vendors to ensure positive collaboration and alignment throughout a project's lifecycle.
  • Experience in writing training documentation and presenting complex material to large audiences.

Interested? Apply today!

Job ID 2214736-1 Date posted 06/10/2022
Apply Now


Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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