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Lead Product Marketing Manager, Go to Market

Atlanta, Georgia

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At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Here’s your opportunity to combine your passions for entertainment, media and technology to transform our company and your career.  

This in an invitation to join the exciting world of Wireless Consumer Marketing. We are looking for a Lead Product Marketing Manager responsible for GTM (Go to Market) consumer wireless devices, products and offers.   

If you are a marketer and have a knack for launching new products, have a basic understanding of wireless go-to-market tactics, and excel at program management, this is the role for you!  It also helps if you have an interest in wireless devices, as you can use your marketing and leadership skills to drive a successful device or offer launch.    

You should be willing to lean in and contribute to a variety of wireless go-to-market (GTM) activities that drive consumer voice and non-voice net adds. Contributions may include offer/promo GTM management, android & IOS product launches, consumer and device research, and even Episodic marketing 

Key job responsibilities include:  

  • Responsible for the success of a product, group of products that may include supporting promotions and messaging through the development of a comprehensive marketing plan
  • Desire to make data driven decisions through research to evaluate marketing approach, pre and post launch
  • Develop a comprehensive marketing brief and execute your own great marketing plan to internal GTM teams
  • Present all outputs of work to marketing leadership and external partners 
  • Develop a variety of launch decks that include, research, marketing strategy, GTM tactics as well as executive GTM decks 

Lead cross functional teams in the presentation and resolution of marketing deliverables as needed. You will then provide readouts to leadership regarding products and plans as assigned

This role can be in El Segundo, CA, Atlanta, GA or Dallas, TX.  Other locations may be considered.


Qualifications:

  • 4+ years’ relevant, related marketing experience
  • Solid foundational knowledge of current wireless marketing processes
  • Knowledge of Consumer Wireless Product Line 
  • Knowledge of Sales Channels
  • High level knowledge of wireless paid media strategy
  • Proficient with MS PowerPoint and have a knack for building launch decks
  • Effective cross-functional collaborator and relationship builder
  • Familiarity with wireless products, offers and promotions
  • Bachelor's degree in general business, marketing, or advertising preferred

Ready to join our team? Apply today! 

Our Lead Product Marketing Managers earn between $95,500 – $178,200 yearly. Not to mention all of the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here.




Job ID 2167940-1 Date posted 11/29/2021
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