Lead Manager, eCommerce Business Analytics at AT&T in Atlanta
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Lead Manager, eCommerce Business Analytics

Atlanta, Georgia


At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization. As part of our team, you’ll transform the way we deliver a seamless customer experience with digital at the center of all you do. In our world, digital is much larger than just an eCommerce channel, we are transforming all channels to digitally perform as one team to create a better customer experience. As we move through 2021, the digital transformation will revolutionize the digital space and you can build a career that will propel your future.

About the Team

Our Online Broadband optimization team is passionate about sales and customer experience.  We possess strong analytical skills and the ability to thrive in a fast-paced, evolving environment. This team focuses on creating an extraordinary customer experience through data analysis and end-to-end testing.  We investigate and analyze online digital performance and drive results through cross-functional partnerships in alignment with the broadband strategy team.

About the Job

Analyzes website data and statistics which monitor and measure the performance of website traffic and website behavior patterns.  Partners with strategist to build benefits analysis for business plans.  Focuses on segment deep dives.  Builds complex models to drive business insights and historical tracking.

Responsibilities and Day-to-Day View

Analyzes website behavior patterns using metric tools to review and optimize business results and user experience. Applies statistics based market intelligence to business issues and formulates recommendations. Supports web development evaluations with web analytical information. Compiles information and analyzes qualitatively and quantitatively, developing models and conducting follow up and data verification as needed. Designs, develops and reviews detailed reports that indicate performance and opportunities for improvement. Participates as a project team member in cross- department and cross-channel improvement projects. Creates dashboards and scorecards to communicate actual performance towards vendor goals and corporate finance plan of record. Possesses general knowledge of business operations, objectives and strategies as well as business process and information flow, and diverse technologies. General understanding of reengineering issues and challenges. Utilizes analytical tools such as Adobe,  SQL, and JavaScript. Proficient skills in financial planning, analysis, forecasting, engineering, math and statistics. Requires proficiency in web analytics applications.  Works on complex projects and may assist less experienced peers.


•    Bachelor’s Degree in a relevant discipline
•    Exceptional data analytics skills
•    4-8 years’ experience in digital marketing, data analytics and/or eCommerce
•    Business Strategy & Analytical Thinking
•    Interpersonal communication

•    Data analytics
•    Statistical Modeling

AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us? Apply now!

Job ID 2121253-1 Date posted 04/15/2021

Associate Director Technology Development


Opportunity to work on cutting edge technologies.
Support for women in technical leadership roles.
Pride in diversity & inclusion with 12 Employee Resource Groups with 40k+ members.
Great benefits including 4+ weeks vacation, 6% salary match of 401k, paid maternity/paternity leave, financial support for adoption.
Flexibility to work from home or office in newly renovated collaboration zones.
Lots of opportunity to move around the company & work on new products.


Process heavy with lots of administrative overhead.

Current Employee - Associate Director Technology Development
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This is the life – the #LifeAtATT, that is. We’re creating what’s next and having a blast doing it. You’re looking for proof? Well, see for yourself.

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