Skip to main content
Close Search

Director-Channel Marketing

Atlanta, Georgia

Apply Now

captivate

Generate the sales that will help us build a more connected world.

"If you’re getting ready to start your career with AT&T know that you’re expected to work hard."

Kyle P — Channel Manager, B2B Sales Development Program

"At the same time, you have the ability to grow professionally. The connections you’re going to make inside of the company are connections you’ll always have — and need — to further your career."

Sales

Closing the deal means opening up millions of opportunities.

A Look Inside: Business/Professional Sales

Surround yourself with people from amazing backgrounds.

A look at our Fiber Sales Careers

The sky's the limit.

Take your Sales Career on the Road

Join this rapidly evolving career opportunity.

The Limitless Potential in Our Sales Careers

It's simple - make what you earn.

This position will be responsible for the development and execution of strategy for Youth and  Mature Marketing.  Candidate must identify key drivers and trends within the segments and drive overarching strategy for acquisition and retention.
Requires expert knowledge in the channel marketing field and the ability to integrate critical information from many different areas.  Contributes to strategy and policy development and/or develops guidelines and implementation procedures for new strategies and policies.  Provides direction to internal Youth/Mature staff in addition to managing agencies. Analyze relevant industries of interest to ATT Mobility and Consumer Markets (telecommunications, entertainment, advertising, commerce, etc.) as well as specific market trends and competitors.  Works closely across AT&T business units and departments on strategy development, issue resolution, and integration opportunities.
Job Description:  5+years’ experience in the public sector and/or Education space; experience working with government and education officials; skilled at building relationships with individuals and coalitions at the organization level; prepares and reads out on senior level reviews; takes lead on special projects impacting both marketing and sales; strong external marketing background, strategic thinking, and results-oriented; must lead important channel marketing efforts that can only be delivered through creative, analytical and proactive thought and cross collaboration with key teams; considered an expert within the discipline and an acknowledged authority within the organization; prior supervisory/leadership experience; experience working with Sales, External Affairs, and public policy.
Additional Responsibilities:
  • Directs a team of Lead Channel Managers as they develop and execute targeted, integrative marketing campaigns for the Education vertical
  • Champion developing and implementing targeting data around customer buying signals from internal and external data sources
  • Design and implement measures to enable use of targeting data as well as analyze effectiveness of marketing efforts and campaigns
  • Develop market-specific strategic content to elevate AT&T expertise & leadership
  • Own and create targeted messaging specific to K-12/Higher Education
  • Develop and execute marketing campaign distribution strategies to target key audiences; cultivate publication relationships in the K-12/Higher Education space; Develop content and messaging that aligns with IT and Policy Education Associations
  • Utilize IT and Policy Education Associations marketing vehicles to advance awareness
  • Develop event and association messaging strategies specific to the K12/Higher Education market
  • Create, design & measure all advertising and social engagement
  • Seven years experience in Youth Marketing
  • Extensive practical experience in marketing, product management, product delivery, corporate strategy, finance, sales/sales support, network, and finance
  • Strong analytical skills including the ability to integrate critical information from diverse areas
  • Direct supervisory experience is required as well as the ability to lead large, cross-functional teams
  • Ability to integrate critical information from many diverse areas
  • Expertise in the use of Microsoft Office products
  • Strong written, verbal, and presentation skills and the ability to interact with Senior Executives and Officers of AT&T

Required Qualifications
  • Seven years experience in Youth Marketing
  • Extensive practical experience in marketing, product management, product delivery, corporate strategy, finance, sales/sales support, network, and finance
  • Strong analytical skills including the ability to integrate critical information from diverse areas
  • Direct supervisory experience is required as well as the ability to lead large, cross-functional teams
  • Ability to integrate critical information from many diverse areas
  • Expertise in the use of Microsoft Office products
  • Strong written, verbal, and presentation skills and the ability to interact with Senior Executives and Officers of AT&T
Desired Qualifications
  • Master's degree in Marketing, Business Administration or Finance
  • Five or more years experience in telecommunication industry
   AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws



Job ID 2203933-1 Date posted 01/13/2022
Apply Now

Here are similar jobs, or

New Search

Discover more at AT&T

Sign up for job alerts, updates and more.

Interested In

  • Sales Management, Atlanta, Georgia, United StatesRemove
  • Sales, Atlanta, Georgia, United StatesRemove
  • Marketing and PR, Atlanta, Georgia, United StatesRemove
  • Marketing, Atlanta, Georgia, United StatesRemove

AT&T Info and Alerts. Max 12 messages/month. Privacy Policy. You may opt-out at anytime by sending STOP to short code 20013. Msg & data rates may apply.

The values we live by.
  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Inspire Imagination

    Give people what they don't expect.

  • Stand for Equality

    Speak with your actions.

  • Embrace Freedom

    Press, speech, beliefs.

  • Make a Difference

    Impact your world.

  • Be There

    When customers & colleagues need you most.

Back to top