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Bilingual Spanish Lead, Mass and Digital Advertising

Atlanta, Georgia

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Join us in our pursuit to transform lives through connectivity.

"We care about our customers & our employees, our business & our communities future."

Julia — Corporate Support - M&P Manager

"We have an opportunity to make an impact at all levels & have fun doing it."


Help drive connection across our business.

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Job Overview

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. 

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About the Role

As Lead Manager, Mass & Digital Advertising (Hispanic Market), you will help manage the Consumer Advertising creative strategy and execution for the mobility business. You will lead initiatives on behalf of the Hispanic Marketing using your subject matter expertise to infuse insights and unique perspectives into the work. Mass communications remain a significant part of our business. And social and display continue to grow at accelerated rates with an opportunity to scale even higher. To unlock the full potential of these channels, this experienced digital-first manager will help support innovation and thought leadership while simultaneously helping drive the business. Under the guidance of the Director of Advertising, this person will collaborate seamlessly with all key Advertising Team members as well as other internal and external partners.


The Lead Manager, Mass & Digital Advertising (Hispanic Market) will report directly to the Director of Advertising, with principal responsibility for the development, implementation and measurement of full funnel campaigns including TV, video, OOH and specifically paid social media & display campaigns across AT&T Mobility. 

You’ll be responsible for helping deliver effectiveness and efficiency, optimizing best performance marketing channels and platforms to drive ROI.

Tailor best-in-class messaging and creative to the specific audiences, and to the specific media placements inside them. From social stories, to branded games, through AR experiences, we produce thousands of unique pieces of creative every year, contextually tailored to their environment.

And you’ll collaborate with a wide range of internal partners and stakeholders across Product Marketing, Media, .com, and legal as well as lead, brief, manage and collaborate with external agency partners.


  • Location & Office Designation - This position will sit in either Dallas, TX or Atlanta, GA and be expected to be in the office 3 days per week.
  • Bilingual Spanish Required
  • Bachelor’s Degree in Marketing, Communications or Advertising preferred, and a minimum of 5 years’ experience working on digital advertising either in-house, or at a highly regarded Advertising Agency.
  • Bilingual Spanish Required
  • Entrepreneurial spirit with the ambition and passion to help build out an outstanding team and elevate AT&T’s digital creative.
  • Passionate about diversity, equity and inclusion.
  • Digital expertise, with deep digital-focused experience either in-house or agency side.
  • Positive, ‘can do’ leader, that lights-up a (virtual) room and thrives in a fast paced, high-volume environment.
  • Ability to give crisp, clear direction that inspires.
  • Natural collaborator, who earns the trust and respect of co-workers in order to make a maximum impact.

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and connect people to greater possibility.

Our Lead Manager, Mass and Digital Advertising earn between $106,100.00 - $159,100.00 Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave · Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement · Disability Benefits (short term and long term) · Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal · Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and 
    fiber where available) and AT&T phone

Job ID 2319105 Date posted 09/08/2023
Apply Now


Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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  • Live True

    Do the right thing, no compromise.

  • Think Big

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  • Pursue Excellence

    In everything, every time.

  • Make a Difference

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  • Stand for Equality

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  • Be There

    When customers & colleagues need you most.

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