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Overall Purpose: Manages digital yield and monetization for AT&T Ad Works Digital Advertising inventory.
Key Roles and Responsibilities:
- Leverage site analytics and 3rd party revenue reporting to identify areas of strength, best practices and opportunities for Yield improvement and maximizations
- Identify, establish, and optimize 3rd party demand partnerships with SSPs/Exchanges, networks, and DSPs/Agency Trading Desk partners to ensure optimal fill at highest achievable CPMs for display and video formats across all inventory
- Constantly look for improvements, monetization opportunity, and conduct multivariate testing on a regular basis to make informed, data driven decisions
- Perform analysis for all ad placements and partners to identify trends that can help maximize revenue
- Act as liaison between Ad Sales and DSP/Trading Desk partners, able to make actionable recommendations on deal structure to maximize delivery and yield
- Communicate strategy, analysis, forecasting, and implementation plan to the revenue team and senior leaders
- Lead efforts to improve eCPM and RPM yield across AT&T AdWorks digital business
- Responsible for ensuring that the content owners are meeting the contractual inventory obligations through analyzing delivery KPI’s
- Work closely with manager, yield management on Site Gardening in FreeWheel MRM
- Works closely with reseller partners during initial integration set-up and product/operations during testing
- Manage end-to-end relationships with external partners on a day-to-day basis from onboarding to integration and ongoing optimization
- Collaborate with management to review, optimize and innovate ad products
Job Code - 32090106
Job Code - 32090106
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