Advertising & Analytics Sr Mktg Comm Mgr (AdCo) at AT&T Careers - AT&T Careers
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Advertising & Analytics Sr Mktg Comm Mgr (AdCo)

New York , New York

Overall Purpose: Responsible for the development of marketing platforms and communication programs to increase brand equity/attribution and the preference of company products and services through the utilization of various marketing and advertising vehicles. Key Roles and Responsibilities: Collaborates with corporate leadership, multiple business units and support functions, global marketing organization, marketing/advertising/sponsorship agencies, and external partners and properties to provide insights and guidance for the selection, procurement and marketing of strategic corporate partnerships. Responsible for all aspects of marketing communications for sponsorship platform(s) and/or program(s). Oversees the development, execution and monitoring of integrated communications programs on behalf of a specific business line in support of the strategic business objective. Applies advanced principles, theories and concepts. Require considerable working knowledge of other major areas and skill to integrate and communicate that information. Evaluates impact on strategic marketing communication planning objectives and strategies. This position is considered an expert within the marketing communications discipline and an acknowledged authority within the organization. Education: Typically Bachelors of Arts degree or Bachelors of Science degree or equivalent combination of education and experience. Experience: Typically 5 - 8 years of experience in a related field. Supervisory: No.

Job ID 1834967 Date posted 09/18/2018

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